Have you ever scrolled through Facebook, TikTok, or Instagram and suddenly got hooked on someone selling clothes, gadgets, or even durians… live? One minute you’re just browsing, the next you’re thinking, “Eh, maybe I should buy one too.” That’s the magic of live selling.

But the big question is, does it actually work? Or is it just hype? Let’s break it down.

1. Live Selling = Real-Time Connection

Think about it. When you’re watching a live, you’re not just seeing a product photo or a video ad. You’re literally chatting with the seller in real time. You can ask, “Is this shirt true to size?” or “How many days for delivery?” and boom, they reply instantly.

That interaction builds trust,and trust = sales.

2. FOMO (Fear of Missing Out) Is Real

Most live sellers love to add urgency. “Only 10 left!” … “Buy now before stock finish!” And guess what? It works. Humans hate missing out. Live selling taps into that psychology perfectly.

It’s like a mini-auction, but on social media.

3. Entertainment + Shopping = Perfect Combo

Let’s be honest, some live sellers are so entertaining. They crack jokes, they sing, and they even pull stunts just to keep you watching. At the end of the day, people don’t just watch to shop; they watch to be entertained.

And when your audience enjoys the show, they stay longer, and the longer they stay, the higher the chance they’ll click that “buy” button.

4. Why Businesses Love It

From a marketing perspective, live selling isn’t just about selling one product. It’s about:

• Boosting brand visibility (your brand gets more face time with audiences).
• Building customer loyalty (people come back for the “experience,” not just the product).
• Collecting real-time feedback (you know what customers love, hate, or want more of instantly).

5. So… Does It Work?

Short answer: YES.
Long answer: It depends on how you do it. If you just sit quietly showing your product, it might flop. But if you engage, entertain, and create urgency, live selling can be a game-changer for your marketing strategy.

Final Thoughts

Live selling isn’t just a passing trend. It’s becoming a legit digital marketing tool that businesses of all sizes are using. So if you’re still on the fence, maybe it’s time to give it a shot.

Who knows? Your next live might be the one that makes your product go viral.

Want to explore live selling as part of your marketing strategy? Our team, The Publicite, can help you create campaigns that not only sell but also engage and entertain your audience. Let’s make your brand shine live!