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The Spark That Ignites Greatness. Explore our collection of insights on marketing, branding, and creative thinking—each post a spark to fuel your next breakthrough
Google Ads vs Facebook Ads in Malaysia: Which Platform Converts Better?
When it comes to digital advertising in Malaysia, two names dominate the game — Google Ads and Facebook Ads.Both platforms help businesses reach new…
How AI Helps Customers Choose What to Buy
Have you ever tried to buy something online but ended up feeling confused because there were just too many choices? You read reviews, watch…
Why Brands Are Now Turning to UGC (User-Generated Content)
In today’s fast-moving digital world, people trust customers more than they trust brands. That’s why User-Generated Content (UGC) — photos, videos, or reviews created…
From Views to Sales: The Real Power of Live Selling
Have you ever scrolled through Facebook, TikTok, or Instagram and suddenly got hooked on someone selling clothes, gadgets, or even durians… live? One minute…
Why Do People Still Buy the iPhone 17 Pro Max Even Though It’s So Expensive?
Let’s be real for a second, every time Apple drops a new iPhone, especially the Pro Max version, the internet goes wild. You’ll see…
Why Do RM2 Shops Like Eco Shop Keep Winning Customers? The Marketing Secrets Behind It.
Have you ever walked into the RM2 shop, telling yourself you'll "just buy one thing", but ended up walking out with a whole bag…
Why Do Brands Sell at RM49.90 Instead of RM50? The Psychology of Odd-Even Pricing.
Have you ever wondered why so many products are priced at RM49.90, RM99.90, or RM9.99? but rarely at round numbers like RM50 or RM100?…
How Do Birthday Vouchers Build Customer Loyalty?
Who doesn’t love a little surprise on their birthday? Imagine opening your email or app and finding a special voucher from your favourite café,…
Why Every Business Needs Social Media Presence in Today’s Market
In today’s world, it’s almost impossible to run a business without being online. Think about it, when you hear about a new shop, café,…
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