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The Spark That Ignites Greatness. Explore our collection of insights on marketing, branding, and creative thinking—each post a spark to fuel your next breakthrough
The MH370 Tragedy: How It Dragged Malaysia Airlines’ Reputation Through the Mud – A Marketing Perspective
More than a decade after its mysterious disappearance, Malaysia Airlines Flight MH370 is back in the headlines as Malaysia has authorized a new search…
Beyond Viral: How Dododots Transformed TikTok Hype Into a Sustainable Business
In just a few years, Dododots transformed from a small skincare startup into a multi-million-dollar brand, all thanks to the explosive power of TikTok marketing. By leveraging authenticity, viral…
Beyond Viral: How a Dubai Delight Took Over TikTok
From Dubai to TikTok Fame: The Rise of the Viral Kunafa Chocolate Bar In early August 2024, TikTok feeds were suddenly flooded with videos…
Beyond Viral: The Shocking Success of “Ai♡Scream!” A Love Live!
The Love Live! franchise has a long and successful history of producing catchy and memorable idol songs. However, the recent track "Ai♡Scream!" by the…
Beyond Viral: How Rosé from BLACKPINK Became The Number One Girl (The Ultimate Story)
Rosé: From BLACKPINK member to solo icon. Social media rebranding made her 'Rose'—a global artist, redefined.