Blog Archives

Have you ever wondered why Shopee keeps making those big sale events like 9.9, 8.8, 12.12, and so on? Every time we scroll, there’s…

Beutea has officially achieved its halal certification. At first, this might look like just another logo on the cup. But when we talk about…

If you’ve been scrolling on TikTok lately, there are chances you’ve bumped into a viral live seller known as @kakak_naga. And if you haven’t—well,…

Do you realise that every time you walk into any café in Malaysia today, you might notice something different? Customers aren’t just walking out…

The global creator economy is expected to hit RM2.3 trillion (USD 500 billion) by 2027. Malaysia, with its TikTok-first generation and fast-growing e-commerce scene,…

If you’ve been around digital marketing as long as I have, you’ve probably heard this question a thousand times: “Is affiliate marketing dead?” And…

Europe United States Malaysia (and Southeast Asia) What We Can Learn InsightEurope & U.S.Malaysia & SEAKey LessonTikTok Shop PotentialGaining major ground in beauty and…

1. Malaysia Airlines' “Time For” Campaign: Jet-Set Storytelling Malaysia Airlines kicked off 2025 with a global campaign called “Time For”, encouraging travelers to embrace…

Imagine trying on a luxury watch without visiting a store, testing how a new couch fits in your living room before buying, or even attending a virtual sneaker drop where…