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The Spark That Ignites Greatness. Explore our collection of insights on marketing, branding, and creative thinking—each post a spark to fuel your next breakthrough
Metaverse Marketing in 2025: How Brands Are Winning in Virtual Worlds
The Metaverse isn’t just for gamers and crypto enthusiasts anymore it’s the next frontier for savvy marketers. By 2025, experts predict that 70% of brands will have…
5 Marketing Trends That Will Dominate 2025 (And How to Ride the Wave!)
Hold onto your holographic hats, marketers 2025 is about to shake things up! If your strategy is still running on 2024 energy, you’re already…
The Hailey Bieber vs. Selena Gomez Beauty War: How Personal Drama Fuels Marketing Hype
The beauty industry is no stranger to celebrity feuds, but few have been as public, messy, and marketing gold as the ongoing tension between Hailey Bieber (Rhode…
Can Mobile Gaming Boost Retention for Streaming Platforms? Netflix Thinks So
Streaming platforms are no longer just about movies and TV shows. In an era where user attention is fragmented, companies like Netflix, YouTube, and Twitch…
Gen Z Marketing: Why It Works So Well
Gen Z isn’t just another consumer group, they are a cultural and economic force reshaping retail and F&B. Unlike previous generations, their purchasing decisions are driven…
The Power of Micro-Influencers: A Gen Z Marketing Strategy That Actually Works
In today’s digital landscape, brands are constantly competing for Gen Z’s attention. Traditional ads? Ignored. Celebrity endorsements? Meh. So, what actually works?  Micro-influencers. Gen Z (born…
Sprite’s “Hurts Real Good” Campaign: A Masterclass in Brand Strategy
In today's crowded beverage market, Sprite has once again demonstrated its marketing prowess with its latest global campaign, "Hurts Real Good." This bold move…
The MH370 Tragedy: How It Dragged Malaysia Airlines’ Reputation Through the Mud – A Marketing Perspective
More than a decade after its mysterious disappearance, Malaysia Airlines Flight MH370 is back in the headlines as Malaysia has authorized a new search…
Mastering Modern Marketing: Strategies for Today’s Digital Landscape
By The Publicite – Your Trusted Digital Marketing Partner in Penang, Malaysia In today’s fast-evolving digital world, businesses must adapt to cutting-edge marketing strategies…
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