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The Spark That Ignites Greatness. Explore our collection of insights on marketing, branding, and creative thinking—each post a spark to fuel your next breakthrough
Google Ads vs Facebook Ads in Malaysia: Which Platform Converts Better?
When it comes to digital advertising in Malaysia, two names dominate the game — Google Ads and Facebook Ads.Both platforms help businesses reach new…
How AI Helps Customers Choose What to Buy
Have you ever tried to buy something online but ended up feeling confused because there were just too many choices? You read reviews, watch…
Why Every Business Needs Social Media Presence in Today’s Market
In today’s world, it’s almost impossible to run a business without being online. Think about it, when you hear about a new shop, café,…
The Creator Economy Battleground: Where Authenticity Meets Innovation
The global creator economy is expected to hit RM2.3 trillion (USD 500 billion) by 2027. Malaysia, with its TikTok-first generation and fast-growing e-commerce scene,…
Affiliate Marketing in 2025: The Video-First Revolution & Smart Multichannel Fusion
If you’ve been around digital marketing as long as I have, you’ve probably heard this question a thousand times: “Is affiliate marketing dead?” And…
TikTok Marketing Trends: Europe vs. U.S. vs. Malaysia
Europe United States Malaysia (and Southeast Asia) What We Can Learn InsightEurope & U.S.Malaysia & SEAKey LessonTikTok Shop PotentialGaining major ground in beauty and…
Malaysia’s 2025 Marketing Buzz: Playful, Purposeful & Powerful
1. Malaysia Airlines' “Time For” Campaign: Jet-Set Storytelling Malaysia Airlines kicked off 2025 with a global campaign called “Time For”, encouraging travelers to embrace…
Metaverse Marketing in 2025: How Brands Are Winning in Virtual Worlds
The Metaverse isn’t just for gamers and crypto enthusiasts anymore it’s the next frontier for savvy marketers. By 2025, experts predict that 70% of brands will have…
5 Marketing Trends That Will Dominate 2025 (And How to Ride the Wave!)
Hold onto your holographic hats, marketers 2025 is about to shake things up! If your strategy is still running on 2024 energy, you’re already…
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