The Spark That Ignites Greatness. Explore our collection of insights on marketing, branding, and creative thinking—each post a spark to fuel your next breakthrough
The global creator economy is expected to hit RM2.3 trillion (USD 500 billion) by 2027. Malaysia, with its TikTok-first generation and fast-growing e-commerce scene,…
Europe United States Malaysia (and Southeast Asia) What We Can Learn InsightEurope & U.S.Malaysia & SEAKey LessonTikTok Shop PotentialGaining major ground in beauty and…
1. Malaysia Airlines' “Time For” Campaign: Jet-Set Storytelling Malaysia Airlines kicked off 2025 with a global campaign called “Time For”, encouraging travelers to embrace…
The Metaverse isn’t just for gamers and crypto enthusiasts anymore it’s the next frontier for savvy marketers. By 2025, experts predict that 70% of brands will have…