The Spark That Ignites Greatness. Explore our collection of insights on marketing, branding, and creative thinking—each post a spark to fuel your next breakthrough
Europe United States Malaysia (and Southeast Asia) What We Can Learn InsightEurope & U.S.Malaysia & SEAKey LessonTikTok Shop PotentialGaining major ground in beauty and…
1. Malaysia Airlines' “Time For” Campaign: Jet-Set Storytelling Malaysia Airlines kicked off 2025 with a global campaign called “Time For”, encouraging travelers to embrace…
Imagine trying on a luxury watch without visiting a store, testing how a new couch fits in your living room before buying, or even attending a virtual sneaker drop where…
Gen Z isn’t just another consumer group, they are a cultural and economic force reshaping retail and F&B. Unlike previous generations, their purchasing decisions are driven…
More than a decade after its mysterious disappearance, Malaysia Airlines Flight MH370 is back in the headlines as Malaysia has authorized a new search…
To succeed in today's competitive market, it's not enough to just promote a product; you must also engage the consumer's thinking. Understanding human psychology…
In today’s digital landscape, simply creating content isn’t enough—you need a strategic approach to guide potential customers from awareness to purchase. That’s where a content…
Malaysian retail SMEs contribute 38.2% of the nation's GDP (Department of Statistics Malaysia, 2023), yet many struggle with digital adoption. Studies show: However, data proves digital…
