Picture this: a bustling roadside stall, the air filled with the sweet scent of mangoes. That was Mangogo. They had the goods – think creamy Mango Sticky Rice, refreshing Thai Longan drinks, and crispy Yew Tiao – but their brand needed a little sunshine. That's where we, The Publicite, stepped in.

The Challenge:

Mangogo was a hidden gem, but they wanted to shine brighter. They needed a brand that matched the deliciousness of their offerings, something that would catch the eye of passersby and make them crave a taste. They wanted to go from "that mango stall" to a memorable brand experience.

The Solution: Our Recipe for Brand Goodness

We got to work, focusing on creating a brand that was as vibrant and inviting as Mangogo's treats:

• A Logo That Pops: We redesigned their logo to be bright, cheerful, and instantly recognizable. It had to capture the essence of mangoes and the joy of their treats.

• Menus That Tempt: We revamped their menu to be visually appealing and easy to navigate. Think mouthwatering photos of their Mango Sticky Rice, Thai Longan drinks, and Yew Tiao, all laid out in a way that made you want to order everything.

• A Kiosk That Welcomes: We transformed their kiosk into a vibrant and inviting space. It became a cohesive brand experience, with the new logo and colors creating a warm and friendly atmosphere.

Results:

The collaboration between Mangogo and The Publicite resulted in changes that were pretty sweet:

• Instant Recognition: The new logo and branding made Mangogo stand out, making them easy to spot from a distance.
• Customer Buzz: The revamped menu and kiosk created a more enjoyable experience, leading to increased customer satisfaction.
• Brand Loyalty: Mangogo went from a simple stall to a beloved local brand, with customers coming back for their favorite treats.
• Word-of-Mouth Magic: Customers started raving about Mangogo's Mango Sticky Rice, Thai Longan drinks, and Yew Tiao, spreading the word to friends and family.

Conclusion:

We proved that even a small roadside stall can achieve big brand success with the right strategy. By focusing on visual identity and storytelling, we helped Mangogo transform into a local favorite.