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The Spark That Ignites Greatness. Explore our collection of insights on marketing, branding, and creative thinking—each post a spark to fuel your next breakthrough
Controversial Marketing: High Risk, High Reward? Real-Life Case Studies
Marketing is all about grabbing attention, but some brands take it a step further—pushing boundaries, sparking debates, and sometimes even offending audiences. Controversial marketing…
An explanation of the Trump tariff by Tengku Zafrul
The immediate impact of U.S. tariffs will undoubtedly sting—Malaysia’s export-driven economy is bracing for turbulence. But here’s the silver lining: this could be the catalyst…
Short-Form Video in 2025: Why Your Attention Span is Now Worth Billions
Let’s be real—your phone is basically an extension of your hand, and if a video doesn’t grab you in 3 seconds, you’re swiping faster than…