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The Spark That Ignites Greatness. Explore our collection of insights on marketing, branding, and creative thinking—each post a spark to fuel your next breakthrough
Streaming Wars 2024: Why Subscribers Are Declining (SVOD)
Is streaming subscriber decline permanent? See how Netflix, Disney and other SVOD industry consolidation are reshaping TV.
Why Your Brand’s Visual Identity is Its Secret Superpower
Imagine walking into a dimly-lit café with warm brown walls, the aroma of roasted beans in the air, and a green mermaid logo on…
KFC vs McDonald’s vs Wendy’s in Malaysia: A Deep Dive into Their Marketing Wars & Cultural Adaptation
Malaysia’s fast food industry is a battleground where global giants KFC, McDonald’s, and Wendy’s compete fiercely—but with vastly different strategies. While all three brands…
How Malaysian Local Brands Became Trusted & Popular Through Shopee, Lazada & TikTok Shop
Discover how Malaysia’s top local brands like BeauBoss, ELGINI, and Tati Skincare used Shopee, Lazada, and TikTok Shop to build trust, go viral, and…
How to Differentiate Your Business Like Spotify vs Apple Music
In today's crowded market, simply offering a good product isn't enough. The real challenge? Differentiating your business over competitors.
Why You Don’t Need a Pricey Marketing Agency
Don't fall for the belief that top-dollar marketing agencies automatically produce the finest work.
How to Avoid Scammer Marketing Agencies?
A Survival Guide for Businesses Digital marketing is a powerful tool for business expansion, but it also serves as a haven for fraudsters. Unethical…
Short-Form Video in 2025: Why Your Attention Span is Now Worth Billions
Let’s be real—your phone is basically an extension of your hand, and if a video doesn’t grab you in 3 seconds, you’re swiping faster than…
Why Your Website Speed Matters More Than Ever (And How to Fix It!)
Imagine this: You click on a website, and it takes more than 3 seconds to load. Do you wait? Probably not. You likely, bounce…